With more and more businesses getting online to attract new customers and keep existing ones happy, it is more important to have a creative and responsive web design for your site. Technological advancements have changed how we live, study, work, communicate and even spend our free time. This means that visitors are now demanding sites that work seamlessly across various platforms such as PCs, smartphone and other mobile devices. This is especially important when visiting sites that offer merchant services or online casino gaming, among others. A site such as Spin Casino is designed in such a way to offer a safe, secure, stunning and immersive gaming experience with a wide range of games to choose from. Here are some of the reasons you will want to ensure your website has a responsive design for a smooth customer browsing experience.
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Why is responsive web design so important?
The importance of a responsive design cannot be overstated as it is now a requirement when determining page ranking on popular search engines such as Google. Statistics show that 40% of users will visit a competitor's site if they experience a poor mobile experience, which results in losing out on leads and sales. A responsive website will be ideal for mobile viewing, especially given that the users of mobile phones surpassed 5 billion, with those using smartphone estimated to be around 3 billion by the end of 2020. This means that websites that are not optimized for these small screens witness a decline in online searches.
What is responsive web design?
The concept behind a responsive web design is that the website's layout is flexible to adjust according to the size of the user's screen. This means that it will work and look great whether using it on a PC, mobile phone browser or tablet device.
Benefits of a responsive website design
One of the major benefits of having a responsive web design is consistency. This means users have the best and maximum experience when accessing your site. A responsive web design also means it is easy to refine your content and only provide the most relevant information for your users. The latest Google Algorithm updates will also work towards improving the search visibility of your site. Visibility will also mean you can increase leads, sales and conversions. A responsive web design makes it easy to track, analyse and make reports on how your site is doing. You will also stay ahead of the competition who have not developed a responsive web design. Google even provides a mobile responsive test that gives you a score on how visitors can access your site on a mobile device. There are numerous ways you can get conduct user testing for your site to get useful and detailed feedback. Some sites, such as UserTesting or Peek, charge a small fee, while you may get others that are free. You may also want to view how your site is performing on a variety of devices. It is also advisable to look at other high-quality, responsive websites for inspiration.